The description is apt as many of Colnago's higher end models are entirely handmade in Italy and feature top quality components. There are certainly other firms focused on restaurant marketing specifically in the western U.S., and those firms would be your direct competition. Trek is a bicycle manufacturer which has been active since 1976. The Klein brand is still sold in Japan. Since 2000, the Merida brand has increasingly been associated with better quality bicycles. The best way to know if you think that Giant is better than Trek is to find out for yourself. Dive into financial reports (which may be more difficult to find if your competitors are private companies), blog posts, press releases, and news articles. By identifying and analyzing your competitors, you can get a leg up on the competition by improving your marketing strategies, focusing on your target audience, and reaching potential new clients. When trying to calculate thebest bike to buy, it is more important to compare bikes of a similar type, using similar frames and groupsets. This is where you'll find new link . top Competitors of Trek Bicycle Giant Bicycles. In the latest episode of the Better with Bikes podcast, we sit down with Trek-Segafredo rider Ellen Van Dijk, World TT Champion and UCI World Hour Record holder and chat about her lead-up to breaking the record. What are the top 10 bike brands?